Home Building Trends | If
you think “What is the meaning of life?” is the eternal question, you haven’t
been hanging around with homebuilders lately.
No, for the people who design and construct our homes, here is the eternal question: “What do they want?”
That is, in the world of homebuilding, trying to get a handle on the household preferences and dreams of buyers is all-consuming. At two recent trade events — the International Builders Show and the Kitchen & Bath Industry Show held jointly in Las Vegas in mid-January — there was no shortage of soothsaying and survey-sharing for industry attendees. And if the crystal balls of the researchers are right, among the features you might be seeing in your new (or newly remodeled) home:
No, for the people who design and construct our homes, here is the eternal question: “What do they want?”
That is, in the world of homebuilding, trying to get a handle on the household preferences and dreams of buyers is all-consuming. At two recent trade events — the International Builders Show and the Kitchen & Bath Industry Show held jointly in Las Vegas in mid-January — there was no shortage of soothsaying and survey-sharing for industry attendees. And if the crystal balls of the researchers are right, among the features you might be seeing in your new (or newly remodeled) home:
- A backyard built for lots and lots of casual living;
- Garage doors, locks, furnaces, security systems and plenty of other features that can be controlled by your phone;
- A brightly colored front door; and
- An unfinished, bare-bones room in an otherwise all-new house.
Better Homes and Gardens magazine and the National Association of Home Builders (NAHB) weighed in on what they perceive that people want in their homes. And a lot of consumers’ dreams revolve around expressing their personal style, according to Jill Waage, brand executive editor for BHG, which has been surveying its readers for years.
Perhaps surprisingly, many are focused on the exteriors of their homes — how to make them “livable” and how to design them to make a “statement,” Waage said.
“There’s a little bit of ‘keeping up with the Joneses’ in this,” said Waage, whose magazine surveyed 1,400 women (half of whom are regular BHG readers) and found a very strong interest in patios, decks and other ways to make the exteriors of their properties into showplaces.
“Women overall want their yards to feel like a relaxing retreat,” she said. “It — the yard — is a room to them.”
It’s not just barbecue grills and swimming pools, she said: Look for homeowners to want to bring their technology outdoors, Waage said. They want it to be easy to enjoy music, television and movies in their outdoor retreats. - New Home Source
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